How to Make a Great Explainer Video for Your Brand?
How are explainer videos different from other kinds of videos that also explain things? Explainer videos are specifically tailored to bring your company’s unique solution. When creating videos it’s essential to regard your vision and mission both for the project and the company or product as a whole. Video is a unique medium because it permits your audience to learn from visual and audible clues alike. They assist you go beyond the surface, get to the point and tell a story.
There are four main steps to easy, “template” explainer videos:
2. Turning Point
4. Call to Action
2. Turning Point
4. Call to Action
Animated product explainer video has taken over the world of online business. In this modern era of online marketing, it is important to have this product video to create that buzz which you require for your business to flourish.
Product explainer video is one of the most profitable tools which you can have for your business, at the same time these videos also save the constant man efforts.
This powerful quality of explainer video has convinced many business leaders to think about investing in them. But the question that haunts many business minds is that what this product video can specifically do for the brand itself?
This one video can do a lot more for your business than just being cost friendly and time saving.
Explainer video is an awesome marketing tool that can advantages your business in constant ways, let’s see at few of them.
1. Makes Your Brand Shine Among Others
In this day and age, nothing is protected whatever you are selling in the market is also being sold by many other businesses, there are possibly a few hundred competing companies, at least, who are selling the same thing to the same probable customers.
This is where your product explainer video can assist set you apart from those other companies by highlighting your unique angle on the product. More innovative the video, the more clients will remember your company rather than your competitors.
Product explainer video is a solution of audio and visual, with powerful content and fascinating animation you can provide your viewers a unique experience that they’ll remember for a long time.
2. Explains Your Business in Few Seconds
An animated product explainer video is the best ploy you can use to explain who you are, what you do and why you´re better than your competition, in just a matter of seconds. It's the excellent pitch! It not only can assist you attract new prospects to your website, but also make them stay on your website for a longer period of time: if you fix an animated marketing video above the fold in your home page, you can increment the average visit time by 2 minutes. If we consider that visitors commonly don't spend more than 8 seconds on a website…, this means that there could be an awesome 1500% in viewership increment!
Let’s take an example of Oasis HR video in which they have amazingly explained the services they are providing, animated character which is definitely according to their target market added up more spice to the video.
3. Rapidly Engages the Audience
The most efficient quality of a product explainer video is that it has the capability to explain the complex ideas in the most simplified and engaging way, it rapidly delivers your message which is simple for the audience to understand (plain text could never have such a power). Explainer videos have a great power of synthesis: when various graphic components come alive, transform and move, you can generate high levels of pact and attention in just a matter of seconds.
People are usually keener when it appears to video. The Wharton Research Center did a study that determined that people retain 10% of the information they hear compared to 50% of the information they look.
So rather than just use advertising through audio, the visuals of an explainer video assist make the message and product stick in a person’s mind, making them more ambitious to share and renew the information an Explainer Video presents.
4. Builds Brand Visibility
By creating a product explainer video, you also build a strong bond and exciting connection from your audience towards your brand/product. You must be wondering how a video can do that. Well, the answer is very easy, by customizing your animated characters according to your target audience this the way of showing that your video is specifically for them and how much you care about their issues. Use your brand colors as much as probable. The whole idea of building brand visibility is to make people observe and relate to your brand when it’s specified or when the brand logo comes anywhere on the web.
Aside from high levels of engagement, brand alertness, visibility and identification are what you can get by leveraging the awesome power of animated videos. But there are many other advantages that this great tool can carry to your business from incrementing your sales to increasing the number of conversions, the trick is to use them right and get the most of it.